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Serta Free Pillow OfferSerta iComfort At Rotmans

iComfort & iComfort Hybrid at Rotmans

Introduce yourself to the mattress that revolutionized memory foam. This mattress is designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Every new iComfort mattress features Cool Action™ Dual Effects? Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology. This is the world’s first innvoative material combining both Serta's original MicroSupport? gel and MicroCool ™ gel in a material with up to 25% more total gel than the original formula. Re-engineered from the bottom up, this represents a new science in memory foam that provides excellent comfort, support, temperature regulation, and durability.

iComfort 2017
Exclusive to Serta, this innovation provides the cradling comfort you expect from memory foam. However, unlike traditional memory foams, this material does not need time or temperature to adapt to your body. When combined with Serta's Cool Action™ Dual Effects? Gel Memory Foam, this helps provide a feel that immediately responds to your body. This combination will allow you to get a consistent night's sleep night after night. You'll notice the difference as soon as you lie down!
Shop Serta iComfort Mattresses
Serta iComfort Foresight Queen Gel Memory Foam Mattress Queen Gel Memory Foam Mattress
732085091
Compare At: $2,831.00Price: $1,247.00
Available to Order
Serta iComfort Prodigy III Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
732085116
Compare At: $4,609.00Price: $2,074.00
Available to Order
Serta iComfort Savant III Queen CF Gel Memory Foam Mattress Queen CF Gel Memory Foam Mattress
732085104
Compare At: $3,942.00Price: $1,774.00
Available to Order
Serta iComfort Savant III Queen Plush Gel Memory Foam Mattress Queen Plush Gel Memory Foam Mattress
732085128
Compare At: $3,942.00Price: $1,774.00
Available to Order

iComfort Hybrid 2017
The iComfort Hybrid collection of mattresses (smooth top or quilted top) offer the same benefits of the iComfort's cushioning and support from memory foam and a cooler sleep surface with Serta’s Cool Action™ Dual Effects? material, but you gain support and a more traditional feel with the addition of Duet? Elite Individually Wrapped Coil Support System. Coils and memory foam all in one bed.
Shop Serta iComfort Hybrid Mattresses
Serta iComfort Hybrid Applause Queen Firm Hybrid Quilted Mattress Queen Firm Hybrid Quilted Mattress
732085041
Compare At: $2,442.00Price: $1,099.00
On Display
Serta iComfort Hybrid Applause Queen Plush Hybrid Quilted Mattress Queen Plush Hybrid Quilted Mattress
732085053
Compare At: $2,442.00Price: $1,099.00
On Display
Serta iComfort Hybrid Observer Queen SPT Hybrid Quilted Mattress Queen SPT Hybrid Quilted Mattress
732085065
Compare At: $3,109.00Price: $1,399.00
On Display
Serta iComfort Hybrid Expertise Queen SPT Hybrid Quilted Mattress Queen SPT Hybrid Quilted Mattress
732085077
Compare At: $3,942.00Price: $1,774.00
Available to Order
Serta iComfort Hybrid SmartSupport HB300Q Queen SmartSupport™ Cushion Firm Mattress Queen SmartSupport™ Cushion Firm Mattress
732085089
Compare At: $5,053.00Price: $2,274.00
Available to Order

iComfort Technology

iComfort features breakthrough Cool Action™ Dual Effects? Gel Memory Foam, the world's first material to combine Serta's MicroSupport? and MicroCool ™ gels. The combination provides a comfortable and supportive sleep while helping reduce heat build up generally associated with foam mattresses.

Superior Pressure Relief
supriour pressure relief
Too much pressure build up while you sleep can cause disruptive tossing and turning. Serta's Cool Action™ Dual Effects? material is uniquely designed to deliever lower average body pressure than other advanced comfort materials. This means that you can get a deeper, more restful sleep with less tossing and turning.
More Support
more support
Your body needs proper support while you sleep so your muscles can relax and rejuvenate. While ordinary memory foam can sink in too much and not support your entire body, Serta's Cool Action™ Dual Effects? material works to uniquely support your body where it needs it most. Millions of MicroSupport gel beads gather in the areas of your body that need extra support. With the right support, your muscles can relax and rejuvenate so you can wake up with fewer aches and pains.
Sleep Cooler
sleep cooler
Heat build up during the night can cause uncomfortable and restless sleep. While ordinary memory foam can trap heat against the body, Serta's Cool Action™ Dual Effects? material combines an open cell structure and our MicroCool gel to dramatically increase airflow and actually whisk heat away from the body. In fact, 98% of iComfort owners who have indicated they sleep warm rate their sleep quality positive.
Unchanging Comfort
unchanging comfort
An ordinary memory foam mattress can require a lengthy "break-in" period before it feels as soft and comfortable as it did in the showroom. Serta's Cool Action™ Dual Effects? material is engineered to deliver superior comfort from one day with no "break-in period." Plus, it maintains its pressure-relieving comfort through a wider range of home temperatures than ordinary memory foam.
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